However large or small your wellness budget is, one thing is for sure, you'll be looking for maximum return on your investment for every pound you spend. The simplest way to achieve this is to target every single one of your initiatives towards a specific audience.
One way that we achieve this with our clients is to begin wellness programmes with initiatives that allow us to research the audience while making a difference from the outset.
You can read one example of how this approach was successful here
A simple, effective, value for money wellness solution:
http://the-tonic.blogspot.co.uk/2011/05/simple-effective-value-for-money.html
From what we learned during this initiative we went on to help the client set up:
- Regular wellbeing days around the country
- Resilience and stress management workshops
- A company wide health eating plan
- Weight management clubs
- Sporting tournaments
- Regular office massage
- A comprehensive online wellbeing toolkit
- Establishing local wellbeing champions and providing regular training for them
All of these initiatives have a regular audience which ties in perfectly with the organisation's objective of setting up a wellness programme that includes something for everyone.
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image by sebastian fritzon at flickr.com
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