Whole Foods to 'bribe' staff into being healthy

Having decided that 'we sell a bunch of junk' Whole Foods Chief Executive John Mackey has gone on to suggest that his staff need to be able to advise people better about the choices they make in his stores and also that they must lead by example by looking and behaving more healthy themselves.

We're all for good incentives to encourage people to make choices that work for them but this seems to have a little bit more of the stick than the carrot about it and could lead to some interesting repercussions. Will staff respond well or will they rebel? Will they have a choice? I'll be keeping an eye on developments at my local store to see how this all develops...